Confers with clients to determine purpose, audience and content of product to be developed.
Creates designs and concept-based layouts based on knowledge of layout principles and esthetic design concepts.
Determines size and arrangement of illustrative material and copy, and select style and size of type.
Develops graphics and layouts for product illustrations and company/program logos.
Reviews final layouts and suggest improvements as needed.
Prepares press-ready files and track production of final product with selected vendor.